Indie Brand
ROUHI
To Reflect Your Soul
Founded 2020
London, UK
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My soul, a pure reflection of what you are inside, translated into designs and fabric. A unique composite of experiences, moods, colours and creations. Our journey: woven into one divine soul design. From my hand to yours, a humble offering indeed. Embrace and enjoy.
65+
Products
£100
Purchase Protection
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See who's styling ROUHI
Authentic style inspiration • Independent fashion • Real people, real looks, real love
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The Story Behind ROUHI
"We started ROUHI with a simple mission: to create something meaningful that brings style and substance together. Every piece we create tells a story and represents our commitment to quality and authenticity."
— Coco the Don, Founder
Founded 2020
London, UK
0 Brand Loves
Founder: Coco the Don
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