Indie Brand
MAUVAIS
Every product we craft is designed to fuel your journey towards success.
Founded 2018
London, UK
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MAUVAIS, founded by Jordan Roche Jones in 2018, empowers dreamers who define their own success. Rejecting overpriced designer labels and mass-market trends, the brand focuses on timeless, high-quality investment pieces with unique designs. Celebrated for luxury fabrics and perfect fit, MAUVAIS fosters a community of confident individuals dressing for their ambitious futures.
294+
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£100
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Authentic style inspiration • Independent fashion • Real people, real looks, real love
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The Story Behind MAUVAIS
"We started MAUVAIS with a simple mission: to create something meaningful that brings style and substance together. Every piece we create tells a story and represents our commitment to quality and authenticity."
— Jordan Roche Jones, Founder
Founded 2018
London, UK
0 Brand Loves
Founder: Jordan Roche Jones
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